Reed Identity
A flexible identity for the family of Reed brands with a shared brand idea "What's next". The Reed "dots" have been heroed in the evolved logo and as the foundation of a broader distinctive and flexible graphic language, extending to create a number of graphic styles and communicating individual concepts for both the Masterbrand and the sub brands.
Agency
Dragon Rouge London
Creative Director
Becky King
Design team
Alex Bride
Fi Casey
Ed Steadman
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